Haunted Hallows

Winner of Best Video Prototype and Best Mobile UI at Entelechy 2024 | 5 Weeks

Haunted Hallows is an AR game that combines the fun of an escape room with the excitement of a treasure hunt. A collaboration with “Ghosts & Gravestones” brings an experience incorporated with the old legends of historical Savannah, it calls all history buffs and horror enthusiasts!

OVERVIEW

ROLE

UX Researcher | UI/UX Designer | Video Editor

TOOLS

Figma | Adobe Premiere Pro | Adobe After Effects | Adobe Illustrator | Adobe Photoshop

TASKS

Visual Design | Interactive Prototyping | Video Prototyping

COLLABOTRATORS

Kasturi Koli | Madhurika Ramesh

Savannah, also known as America's Most Haunted City, is home to a spooky Ghosts & Gravestones tour aboard the Trolley of the Doomed!

A trolley ride takes you to eerie sites like cemeteries and haunted mansions, where expert storytellers unveil chilling tales of restless spirits and the city’s dark past.

Ghosts & Gravestones

What Do User Say?

“How might we create an interactive experience while integrating real-world locations to make ghost hunting games more engaging.”

Problem Statement

In-depth interviews with the current users who participated in the ghost tours, helped up gather valuable market insights on the existing experience based on user experiences and feedback. This helped us identify the various problem areas that needed to be tackled while revamping the experience.

User Personas

We mapped out the primary gameplay and the various challenges, and interactive experiences within the game that the players would encounter as they navigate through the virtual environment.

Gameplay

01

AR scavenger hunt incorporated with the walking tour

02

Interact with ghosts around haunted spots to collect clues

03

Enter escape room and solve puzzles with your friends

Style Guide

Solution

Begin your adventure into the mysterious Haunted Haullows world by seamlessly onboarding onto our mobile application. Explore eerie landscapes, uncover secrets, and embark on thrilling quests.

Begin Your Journey

Immerse yourself in the game and delve into the rich stories of historical Savannah through interactive walking tours, where every step uncovers fascinating narratives of the past.

Dive Into The Game

The storyboard captured the various key moments and action sequences that were to be included in our vision video. It also showed how the user interacts with the Haunted Hallows Experience starting from the Ghost Tours. The storyboard helped us identify how we would want to direct the shots. It also helped us understand how we would want to launch our product to appeal to the user groups we had identified.

Storyboard

The vision video embodied an eerie, suspenseful theme, presented as a cinematic trailer for the experience we designed. It follows a Savannah resident who discovers the application on visiting the ghost tours. They have an engaging experience searching for clues on the walking tours and solving an augmented reality escape room in a haunted house attraction. The video urges viewers to come and try the compelling experience themselves. It ends by issuing a chilling challenge, keeping with the overall spooky aesthetic.

Vision Video

Our vision video was filmed on location, across multiple landmarks around Savannah that align with the Ghosts & Gravestones Tour itinerary. Iconic sites included the Colonial Park Cemetery alongside more haunted squares enveloped in Savannah’s storied past. Evoking the tour enabled on-the-ground perspectives, lending authenticity as viewers are transported through famed locales that lend themselves beautifully to otherworldly imaginings. Filming in Savannah lent an air of haunting mystery, tempting viewers to come experience the city’s ghostly qualities firsthand.

Behind the Scenes

  • Conducting interviews with past participants likely revealed valuable insights into what people enjoy and dislike about existing ghost tours. This can be crucial for improving the overall experience.

  • The project explores how AR can be used to enhance storytelling and create a more immersive experience for participants. This could reveal valuable insights into the effectiveness of AR for weaving historical narratives and horror elements within a real-world setting.

  • The project demonstrates how historical landmarks can be integrated into an AR experience. This could provide learnings on how to utilize the unique features and history of a location to create engaging gameplay and atmosphere.

  • Filming the vision video on location likely proved effective in capturing the essence of Savannah and its haunted history. This could highlight the importance of using authentic visuals to market a location-based AR experience.

Learning Outcome

Craigslist

Information Architecture | Web UI

Kirigami

Web Development | HTML | CSS